Carlsberg Beer, Niels Bohr, And The Infinite Pilsner Pipeline That Wasn’t
Carlsberg gifted Niels Bohr, the famous Danish physicist, a home complete with a pipeline that pumped fresh beer directly into his residence. It’s a great story and one that has been reported on by publications such as Forbes and The Guardian. The only problem with the story is that it isn’t entirely true.
How Airplane Food Goes From The Kitchen To Your Flight
Gate Gourmet is one major player in the airplane catering game, feeding about 750 million passengers a year in about 60 countries. On a typical day at its Dulles International Airport branch, in suburban Washington, the company is responsible for getting 18,000 meals onto 275 flights.
The Primal Pleasure And Brutal History Of Sugar
In the Western imagination, sugar is pleasure, temptation, and vice — and in modern history, it is original sin. How a taste for sweetness, developed for survival, became a stand-in for everything good — and evil — about our culture.
AR For The Naked Eye Transforms Outdoor Advertising
London-based media technology startup Lightvert has created a new method for using unexpected and unusual locations. Lightvert’s ECHO technology projects images into the air. Moreover, the images are particular to that location and cannot be seen even a few feet away from the optimal viewing position.
The Behavioral Economics Diet: The Science of Killing a Bad Habit
Diets don’t work. Studies show that temporary fixes to old habits actually make people gain weight. Essentially, the dieter’s brain is trained to gorge when off the diet and inevitably the weight returns. Putting some skin in the game makes people more likely to accomplish their goal of stopping a bad habit.
A Vision For Agriculture
Allowing cows out to harvest their own feed and spread their own manure is the most profitable means of producing meat and milk. But, somehow, agricultural science has encouraged farmers to mount a treadmill of increasing yields of milk or meat by increasing the amount of production per unit input.
It’s No Crime To Drink Wine By Yourself
From the moment we start to learn about wine, we are taught that drinking responsibly is a social activity. Wine is for sharing, for drinking with friends or family over a meal. But self-imposed isolation does not require you to forgo good food or good wine, despite the social stigma.
How Ultra-Processed Food Took Over Your Shopping Basket
Ultra-processed foods now account for more than half of all the calories eaten in the UK and US. These foods are convenient, affordable, highly profitable, strongly flavored, aggressively marketed. But is ultra-processed food making us ill and driving the global obesity crisis?
Why Burger King Is Proudly Advertising A Moldy, Disgusting Whopper
Burger King unveiled a global ad campaign aimed at highlighting its commitment to dropping all artificial preservatives. The chain’s anti-preservatives pledge breaks just about every rule in advertising.
The Danger Of Befriending Celebrities
Meryl Streep doesn’t call me every week to go bowling. In fact, she doesn’t call me at all. And that’s a good thing. I honestly can’t recommend becoming friends with celebrities, especially if you’re a long-running journalist like I am. It simply will not lead to a Hollywood ending.
How Facebook Works For Trump
During the 2016 election cycle, Trump’s team ran 5.9 million ads on Facebook, spending $44 million from June to November alone. He won the presidency by using the social network’s advertising machinery in exactly the way the company wanted. He’s poised to do it again.
Will An All-Meat Diet Kill You Or Cure You?
In anecdotal testimonials, people say that eating an all-meat diet helped them drop 10, 20, 40, 80 pounds and cured them of depression, fatigue, diabetes, autoimmune diseases, joint pain, and insomnia. How is this possible? And what is going on in these people’s intestines and arteries?
How The Views Of A Few Can Determine A Country’s Fate
Some of the latest research shows us that one reason for the polarisation we see today comes down to a few, incredibly influential minorities. For better or worse, small but incredibly influential groups can change the course of political debate. But is this leading us to hold more polarised views?
How Philadelphia Became The One And Only Cream Cheese
There is only one cream cheese, and that is the brick-shaped silver package with the bright blue lettering: Philadelphia. Philadelphia cream cheese’s dominance isn’t a happy accident. Its cult popularity is likely the result of equal parts clever marketing and good timing.
Iraq’s Social Media Martyrs
Huge nationwide protests against corruption have been making headlines, but these young millennials are taking on power in a different way, by celebrating beauty, fashion and rap. They’ve got millions of followers, but, as Unreported World finds out, fame can have deadly consequences.
These Pics Are Composed Of As Many Pixels As There Are Animals Still Alive In These Species
A brilliant 2008 campaign by World Wildlife Fund (WWF) has been resurfacing. The campaign, called WWF Japan – Population by pixel, was created by the agency Hakuhodo C&D / Tokyo. Inspired by their work, Imgurian JJSmooth44 made a follow-up to their project and it’s just as powerful as the original.
How Advertising Conquered Urban Space
In cities around the world, advertising is everywhere. We may try to shut it out, but it reflects who we are (or want to be) and connects us to the urban past. Local signs connect us to the past, to vernacular styles, to folklore. The best examples catch our eye as children and stay with us.
Russian Startup Wants To Put Huge Ads In Space
The first of StartRocket’s space-based ads could go up by 2021. The ads — a bit like skytyping, only in low-Earth orbit rather than in the atmosphere — would be visible only at night but could be seen from just about anywhere on the planet.
War Propaganda: How To Get A Country To Go To War
The war propaganda function in the United States is finely tuned. It’s sophisticated and most of all it blends into the media terrain. While the names of the countries changed, and of course each circumstance was different, there were some parallels that cried out for examination.
“No Other Way To Say It”, A Comedy About Advertising
Director Tim Mason pulls the curtain back on the glamorous world of advertising in this short comedy about a voiceover actor trying to nail the right tone for a pair of indecisive ad creatives selling a fictitious children’s ice cream brand.
How ‘Taco Friday’ Became A Swedish Tradition
Fredagsmys, or Cozy Friday, is a beloved Swedish tradition. Across the Scandinavian country, families stay home on Friday night, watch TV, and eat Tex-Mex-style tacos. This dinner choice is so common that, for most Swedes, Cozy Friday is also Taco Fredag, or Taco Friday.