BrewDog’s New Ad Does What It Says On The Tin • Discoverology

BrewDog’s New Ad Does What It Says On The Tin

BrewDog has come to be known for its bold one-liners and playful spin on typical communications. The ballsy beer brand has teamed with Uncommon on a tongue-in-cheek campaign that doesn’t really say much at all – on purpose.

Related topics
Related posts
The Impossible Architecture Of Dreams

The Impossible Architecture Of Dreams

Architecture Art Design Innovation

Where do we go when we dream? This surreal territory has proved fertile ground for a new generation of contemporary artists working at the intersection of architecture, interior design, and technology. The dreamscapes of these creations offer an intriguing insight into a new movement in digital art.

The Fascinating Story Of McLaren’s Most Iconic F1 Car

The Fascinating Story Of McLaren’s Most Iconic F1 Car

Design History

The McLaren MP4/4 remains Formula 1’s most successful machine, with a 93.8% win ratio that helped Ayrton Senna and Alain Prost storm to victory in 15 out of the 16 races during 1988. In 1988 McLaren had it all, a brilliant cocktail that helped it deliver one of the most dominant cars the sport has ever seen.

Coroflot Mobile Work Unit, Where Mobility And Creative Talent Come Together

Coroflot Mobile Work Unit, Where Mobility And Creative Talent Come Together

Architecture Design

Coroflot, a website dedicated to connecting designers with creative professional opportunities, is excited to introduce the Mobile Work Unit (MWU). The concept for the trailer-office grew from a desire to create a space solution that referenced both the mobility and creative talent of the Coroflot community.

Hayri Atak Architectural Design Studio Proposes Cantilevering Glass Pool Over Norwegian Fjord

Hayri Atak Architectural Design Studio Proposes Cantilevering Glass Pool Over Norwegian Fjord

Architecture Design

Istanbul practice Hayri Atak Architectural Design Studio proposed building the hotel on a site 600-metres-high on Preikestolen – a steep cliff and popular tourist spot in the west of Norway that overhangs the Lysefjorden fjord. It is intended to recreate the thrill of embarking on hiking trails around the cliff.

The House That ‘Parasite’ Built (From Scratch)

The House That ‘Parasite’ Built (From Scratch)

Architecture Design Media

What’s in a house? Much of the shock and thrill in Bong Joon Ho’s genre-flexible movie Parasite — nominated for six Oscars including Best Production Design — hinges on the fictional house built by a fictional architect owned by the wealthy Park family.

Billboard Uses Tire Screeching Sounds To Photograph Terrified Jaywalkers

Billboard Uses Tire Screeching Sounds To Photograph Terrified Jaywalkers

Cities Innovation Media

An unusual billboard was recently set up at a crosswalk in France to promote pedestrian safety. Whenever a pedestrian was detected crossing while the “red man” light was on, the billboard would emit a loud tire screeching sound. A camera built into the billboard would then capture the terrified face of the jaywalker.

Secret Life Of An Anonymous Speechwriter To The Stars

Secret Life Of An Anonymous Speechwriter To The Stars

Media

I write speeches for people who can barely read their scripts because public speaking makes them nervous. The words that do not matter when I speak for myself are amplified when I put them in the mouths of others. Because as anyone knows, it’s not just the words that matter. It’s who says them, and when, and how.

Why Can’t We Agree On What’s True Any More?

Why Can’t We Agree On What’s True Any More?

Long Reads Media

It’s not about foreign trolls, filter bubbles or fake news. If there is one thing on which virtually everyone is agreed, it is that the news and information we receive is biased. Technology encourages us to believe we can all have first-hand access to the ‘real’ facts – and now we can’t stop fighting about it.

Inside The Booming Business Of Background Music

Inside The Booming Business Of Background Music

Long Reads Media

The background music industry – also known as music design, music consultancy or something offered as part of a broader package of “experiential design” or “sensory marketing” – is constantly deciding what we hear as we go about our everyday business. The biggest player in the industry, Mood Media, supplies music to 560,000 locations across the world, from Sainsbury’s to KFC.

Crumpled, Highly Realistic Drawings By Bella McGoldrick

Crumpled, Highly Realistic Drawings By Bella McGoldrick

Art Design

Bella McGoldrick has a series of hyper-realistic drawings, using crumpled bags, boxes, and concert tickets as subject matter. The wrinkled, smashed, and folded material presents a complex web of shadows and reflections, making the drawings all the more difficult to compose.

Skinny Home In Toronto As Prototype For Parking-Space Homes?

Skinny Home In Toronto As Prototype For Parking-Space Homes?

Architecture Cities Design Videos

When Cyril Borovsky bought a 16-foot-wide strip of land in Toronto sandwiched between two bungalows, he knew the only way to fit more than one bedroom on the tiny footprint was to think cubically. Using a steel frame and performing much of the work himself- with just a boom lift and makeshift pulley-, he went up four floors.

How Wikipedia’s Volunteers Became The Web’s Best Weapon Against Misinformation

How Wikipedia’s Volunteers Became The Web’s Best Weapon Against Misinformation

Long Reads Media Tech

Twenty years after it sputtered onto the web, it’s now a de facto pillar in our fact-checking infrastructure. Its pages often top Google search and feed the knowledge panels that appear at the top of those results. Big Tech’s own efforts to stop misinformation also rely upon Wikipedia.

The Web We Have To Save

The Web We Have To Save

Long Reads Media Tech

In the past, the web was powerful and serious enough to land me in jail. Today it feels like little more than entertainment. The rich, diverse, free web that I loved — and spent years in an Iranian jail for — is dying. Why is nobody stopping it?

“No Other Way To Say It”, A Comedy About Advertising

“No Other Way To Say It”, A Comedy About Advertising

Media Videos

Director Tim Mason pulls the curtain back on the glamorous world of advertising in this short comedy about a voiceover actor trying to nail the right tone for a pair of indecisive ad creatives selling a fictitious children’s ice cream brand.

We use cookies on this website to analyse your use of our products and services, provide content from third parties and assist with our marketing efforts. Learn more about our use of cookies and available controls: cookie policy. Please be aware that your experience may be disrupted until you accept cookies.