Barilla Pasta’s Turnaround From Homophobia To National Pride • Discoverology

Barilla Pasta’s Turnaround From Homophobia To National Pride

After chairman Guido Barilla rebuked gay families on national radio, his CEO spent five years cleaning up the company’s reputation. Barilla transformed from a pasta giant that would never feature homosexuals in its campaigns into one that sells spaghetti in homoerotic packaging.

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