AR For The Naked Eye Transforms Outdoor Advertising
London-based media technology startup Lightvert has created a new method for using unexpected and unusual locations. Lightvert’s ECHO technology projects images into the air. Moreover, the images are particular to that location and cannot be seen even a few feet away from the optimal viewing position.
Europe’s Largest Green Façade Has Been Completed In Germany
Over 30,000 plants and 5 miles of hornbeam hedges cover the newly completed Kö-Bogen II commercial and office building by German architecture firm Ingenhoven Architects. Located in Düsseldorf, the verdant structure features Europe’s largest green façade.
The Unsolved Case Of The Most Mysterious Song On The Internet
In 2012, a catchy New Wave anthem appeared on the internet with no information about who wrote or recorded it. Amateur detectives have spent thousands of hours since trying to figure out where it came from — with little luck. Inside the question that’s been driving the internet crazy for years.
Before Beauty Vlogging, There Were Renaissance ‘Books of Secrets’
So-called Books of Secrets were a new and wildly-popular literary genre during the Italian Renaissance. Written in vernacular Italian, they instructed an increasingly literate public in the pursuit of alchemy, making secrets previously circulated in Latin manuscripts amongst the educated elite more broadly accessible.
A Shocking Campaign Uses Graphic Images To Point Out The Damage That Plastic Pollution Has On The Ocean’s Wildlife
A simple plastic bag seems harmless, but it can represent extreme suffering – and even death. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign.
A New Start-Up Wants To Use AI To Replace “Expensive, Architect-Designed” Homes
Tech start-up Higharc aims to “reinvent home design for the digital age.” The company uses iterative design to create “custom” 3D models and plans. Algorithmic design isn’t new to architecture, but it looks like Higharc seeks to do away with “expensive, architect-designed plans that take forever to produce.”
The Secret Of Scooby-doo’s Enduring Appeal
Why has Scooby-Doo—described by the New York Times film critic A. O. Scott in 2002 as “one of the cheapest, least original products of modern American juvenile culture”—outlasted not only such Hanna-Barbera brethren as The Flintstones and Yogi Bear, but also pretty much everything else on television?
War Propaganda: How To Get A Country To Go To War
The war propaganda function in the United States is finely tuned. It’s sophisticated and most of all it blends into the media terrain. While the names of the countries changed, and of course each circumstance was different, there were some parallels that cried out for examination.
For Bumble, The Future Isn’t Female, It’s Female Marketing
Whitney Wolfe Herd set out to build a safer dating app for women, but it’s not clear that she’s made a measurable difference. According to a company user survey, about a third of Bumble women had received lewd photos from men, whether through text or other social media that Bumble couldn’t control.
Teen Girl Invents Simple, Yet Innovative Way To Remove Blind Spots In Cars
Alaina Gassler built a prototype system with a webcam, projector, and 3D-printed materials to fill in the space the car frame blocks from drivers. She mounted the webcam outside the passenger side A-pillar on a car and then displayed the live video on the inside pillar from a projector.
How Wikipedia’s Volunteers Became The Web’s Best Weapon Against Misinformation
Twenty years after it sputtered onto the web, it’s now a de facto pillar in our fact-checking infrastructure. Its pages often top Google search and feed the knowledge panels that appear at the top of those results. Big Tech’s own efforts to stop misinformation also rely upon Wikipedia.
3D Printing Homes For The Homeless In Austin
ICON, the 3D-printing construction company, has partnered with Mobile Loaves & Fishes (MLF) to build 3D-printed homes in Austin. The only neighborhood of its kind in the nation, Community First! Village provides affordable, permanent housing and a supportive community for men and women coming out of chronic homelessness.
Scientists Use Recycled Sewage Water To Grow 500-Acre Forest In The Middle Of Egyptian Desert
Serapium Forest is the most prosperous of Egypt’s 36 tracts of land that make up an ambitious program to combat desertification by creating sustainably managed commercial forests fed entirely by wastewater.
How Artificial Intelligence Could Revolutionize Coffee
The coffee supply chain is rife with uncertainty, unfairness, and even corruption. Bext360 wants to change that. This video looks at how they’re using machine vision, artificial intelligence, and blockchain payments to bring the largest un-automated system in the world into the digital age.
McHive, The World’s Smallest McDonald’s For Bees
Some of McDonald’s restaurants in Sweden have beehives on their rooftops. The initiative started out locally but is now growing. To celebrate the initiative which is part of McDonald’s Swedens sustainability work, they created what could be the world’s smallest McDonald’s – a fully functioning beehive.
Copenhagen Commuters Get A Big, Slithering Surprise
Forget snakes on a plane. Copenhagen has snakes, really big ones, on a bus. Crushing the entire bus, in fact. Bates Y&R art director Peder Schack squeezed the award-winning idea out of his brain to “make the most possible impact for a very small budget.”
Mister Rogers Had A Simple Set Of Rules For Talking To Children
The TV legend possessed an extraordinary understanding of how kids make sense of language. He insisted that every word be scrutinized closely, because he knew that children—the preschool-age boys and girls who made up the core of his audience—tend to hear things literally.
How A TV Sitcom Triggered The Downfall Of Western Civilization
‘Friends’ signals a harsh embrace of anti-intellectualism in America, where a gifted and intelligent man is persecuted by his idiot compatriots. And even if you see it from my point of view, it doesn’t matter. The constant barrage of laughter from the live studio audience will remind us that our own reactions are unnecessary, redundant.
Playtronica Turns Your Body Into An Instrument
The world we live in is afraid of touch and interaction, so Playtronica decided to highlight it – turn human skin into a musical instrument. Now you can experience the future of human touch and do it with style.
Conspiracy Theorists, Far-Right Extremists Around The World Seize On The Pandemic
The coronavirus is providing a global rallying cry for conspiracy theorists and far-right extremists on both sides of the Atlantic. People seizing on the pandemic range from white supremacists and anti-vaxxers in the U.S. to fascist and anti-refugee groups across Europe.
Slice Of Prime Zurich Real Estate Sold For $134 Million On Blockchain
A building on Zurich’s most exclusive shopping street has been converted into a blockchain-powered investment following its CHF130 million ($134 million) sale. It is the latest attempt to unlock the value of bricks and mortar using digitally-coded tokens.