AR For The Naked Eye Transforms Outdoor Advertising
London-based media technology startup Lightvert has created a new method for using unexpected and unusual locations. Lightvert’s ECHO technology projects images into the air. Moreover, the images are particular to that location and cannot be seen even a few feet away from the optimal viewing position.
Airbus Beluga XL Enters Service
One of the aviation world’s most hotly anticipated planes, the Airbus Beluga XL, has entered full-time service. The super-transporter cargo plane is designed by Airbus to fly its aircraft components between production sites in Europe and its final assembly lines in Toulouse, France; Hamburg, Germany; and Tianjin, China.
Carlsberg Beer, Niels Bohr, And The Infinite Pilsner Pipeline That Wasn’t
Carlsberg gifted Niels Bohr, the famous Danish physicist, a home complete with a pipeline that pumped fresh beer directly into his residence. It’s a great story and one that has been reported on by publications such as Forbes and The Guardian. The only problem with the story is that it isn’t entirely true.
AI Is Dreaming Up New Kinds Of Video Games
Game-making algorithms are almost as old as video games, but their use has typically been limited to generating terrain and other simple digital art. The next frontier is using increasingly sophisticated machine-learning techniques to design entirely new kinds of games that have, to date, evaded the human imagination.
The “New” Trend Of 8D Audio Explained; What Is It And How Is It Achieved?
The reality is that there’s no new technology but a technique that allows hearing sounds as if you were in the middle of it. That feeling of music that runs through your head, thanks to the use of headphones, is the result of equalization techniques, panning and effects combined together.
Climate Tile Designed To Catch And Redirect Excess Rainwater From Climate Change
The Climate Tile is a pilot project designed to catch and redirect 30% of the projected extra rainwater coming due to climate change. Created by THIRD NATURE with IBF and ACO Nordic, the project will be inaugurated on a 50m pavement stretch at Nørrebro in Copenhagen.
How Journalists Covered The Rise Of Mussolini And Hitler
How to cover the rise of a political leader who’s left a paper trail of anti-constitutionalism, racism and the encouragement of violence? Does the press take the position that its subject acts outside the norms of society?
At “Industrial One Of,” Machines Leave Their Individual Mark On Pottery
Straddling the world of handcrafts and the allures of technical production, Israeli industrial designer Ofri Lifshitz created her own middle ground: an anthropomorphized machine that’s capable of creating unique marks on the pottery produced.
The Future Of Coffee
Over the past few years, the world of coffee has kickstarted a movement of cultural and creative influence. From unique jute bags, logos, or merchandise—cafes, roasters, and coffee shops around the globe are experimenting with new ways to provide spaces and product packaging that stand out from the crowd.
Counterspy: The Russian Plot To Take Over Hollywood
They wanted a spy at the center of the industry. He had bigger ambitions. The wild true story of wheeling and dealing double agent Boris Morros and the woman who became his nemesis.
Online Streaming: Television’s Looming Car Crash
As the distribution model for entertainment is remade, a revolutionary ardour has seized the industry: the choice is to win the streaming battle against the likes of Netflix, or face commercial oblivion. The immediate result has been clear: more television than ever before. There were 496 scripted TV shows made in the US last year, more than double the 216 series released in 2010.
The Economy Skynest: Airplane Sleeping Pods For Economy Passengers
New York to Auckland is one of the longest flights in the world. Because the flight is roughly 17 hours and 40 minutes, Air New Zealand has been working on how to make Economy passengers more comfortable for the duration. The Skynest is a well-designed tower containing six bunks.
Korvaa Is The World’s First Headphones “Grown” From Bio-based Materials
Helsinki-based multidisciplinary design studio Aivan recently unveiled Korvaa, the world’s first headphones made exclusively from microbially grown materials. Created using synbio, Korvaa is the first physical implementation of the technology and marks a potential shift away from a fossil fuel-based economy.
‘Chronicle Is Dead And Google Killed It’
In early 2018, Google’s parent conglomerate Alphabet announced the birth of a new “independent” startup that was supposed to revolutionize cybersecurity. Chronicle, Google’s moonshot cybersecurity startup that was supposed to completely change the industry, is imploding.
How Technology Is Shaping The World Of Footwear
Over the past decade, one of the best examples of where tech has flourished is the footwear industry. From self-lacing tech to cushioning systems made from tiny foam particles, brands like Nike, Adidas and others have gone all out trying to change what footwear design means.
The Impossible Architecture Of Dreams
Where do we go when we dream? This surreal territory has proved fertile ground for a new generation of contemporary artists working at the intersection of architecture, interior design, and technology. The dreamscapes of these creations offer an intriguing insight into a new movement in digital art.
Billboard Uses Tire Screeching Sounds To Photograph Terrified Jaywalkers
An unusual billboard was recently set up at a crosswalk in France to promote pedestrian safety. Whenever a pedestrian was detected crossing while the “red man” light was on, the billboard would emit a loud tire screeching sound. A camera built into the billboard would then capture the terrified face of the jaywalker.
Michael Jordan The Story Versus Michael Jordan The Man
Jordan was the closest embodiment of the ideal athlete that we’ve ever witnessed. After his retirement, however, the intimate identification he inspired during his career soured into something weirder and sadder.
‘Weird News,’ ‘Dumb Criminals’ And The Media’s Monetization Of Human Misery
There’s a cynical local-to-national news pipeline designed to mock the powerless under the guise of “odd” news stories. The public’s perception of crime is often significantly out of alignment with the reality. This is caused, in part, by frequently sensationalist, decontextualized media coverage.
How Netflix Turned Bill Clinton’s Impeachment Into A Growth Hack
The reason we might all be using Netflix today could have a lot to do with a marketing stunt involving the grand jury testimony that got Bill Clinton impeached. Netflix’s wild bet on political scandal succeeded in almost every single way a story like this possibly could.
Air Co’s Vodka Is Made Out Of Carbon Dioxide Pulled From The Atmosphere
To bring the spirit in-line with its contemporaries, Air Co. has applied a process that converts air-based carbons into pure ethanol using a proprietary, solar-based electrical procedure. The result? An 80-proof vodka that looks, tastes, and feels like the traditional spirit, but with a reduced environmental impact due to its specialized “distillation” process.