AR For The Naked Eye Transforms Outdoor Advertising
London-based media technology startup Lightvert has created a new method for using unexpected and unusual locations. Lightvert’s ECHO technology projects images into the air. Moreover, the images are particular to that location and cannot be seen even a few feet away from the optimal viewing position.
Billboard Uses Tire Screeching Sounds To Photograph Terrified Jaywalkers
An unusual billboard was recently set up at a crosswalk in France to promote pedestrian safety. Whenever a pedestrian was detected crossing while the “red man” light was on, the billboard would emit a loud tire screeching sound. A camera built into the billboard would then capture the terrified face of the jaywalker.
Once Hailed As Unhackable, Blockchains Are Now Getting Hacked
More and more security holes are appearing in cryptocurrency and smart contract platforms, and some are fundamental to the way they were built.
At “Industrial One Of,” Machines Leave Their Individual Mark On Pottery
Straddling the world of handcrafts and the allures of technical production, Israeli industrial designer Ofri Lifshitz created her own middle ground: an anthropomorphized machine that’s capable of creating unique marks on the pottery produced.
Inside The Booming Business Of Background Music
The background music industry – also known as music design, music consultancy or something offered as part of a broader package of “experiential design” or “sensory marketing” – is constantly deciding what we hear as we go about our everyday business. The biggest player in the industry, Mood Media, supplies music to 560,000 locations across the world, from Sainsbury’s to KFC.
The Impossible Burger 2.0 Is A Plant-Based Beef Replacement That’s Meatier Than Ever
The Impossible Burger 2.0 product has 14 grams of fat and 240 calories in a single quarter-pound serving (whether it’s a patty, ball, or glob of tartare). Impossible also claims that the Burger 2.0 has the same amount of bioavailable iron and protein as its cow-derived cousin.
The Small Virginia Town Where Drone Deliveries Have Begun For Real
Wing, a subsidiary of Google, chose Christiansburg (population 22,500) as its first launching site for American commercial drone delivery operations — it’s also testing in Australia and Finland — not only because of the relatively flat terrain and low population density, but because of nearby Virginia Tech University.
Lenovo Shows Off The World’s First ‘Foldable PC’
Lenovo has just announced what it says is the world’s first “foldable PC:” a prototype ThinkPad that iterates the foldable tech we’ve already seen from phones on a much bigger scale.
McHive, The World’s Smallest McDonald’s For Bees
Some of McDonald’s restaurants in Sweden have beehives on their rooftops. The initiative started out locally but is now growing. To celebrate the initiative which is part of McDonald’s Swedens sustainability work, they created what could be the world’s smallest McDonald’s – a fully functioning beehive.
The Future Of Airliners?
One that could shake up the duopoly of Boeing and Airbus to force competition and new designs? Take a look at the D8, nicknamed the Double Bubble, developed by Aurura, MIT and with the help of NASA.
Mikhail Gorbachev’s Pizza Hut Thanksgiving Miracle
Since his involuntary retirement, former Soviet leader Mikhail Gorbachev has raised money for worthy causes, attempted to make a comeback in Russian politics, and, notoriously, made an advertisement for Pizza Hut.
How A Small Texas City Rewrote The Rules Of Development
Last month, Bastrop, Texas, adopted a new building code, known as Bastrop Building Block, which radically alters how the city will approach development. The new flexible system was designed to address three interrelated issues hitting municipalities across the county: population growth, aging infrastructure, and outdated development patterns.
A Shocking Campaign Uses Graphic Images To Point Out The Damage That Plastic Pollution Has On The Ocean’s Wildlife
A simple plastic bag seems harmless, but it can represent extreme suffering – and even death. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign.
Scientists Create Enzyme That Breaks Down Plastic To Raw Materials
French scientists have discovered a mutant bacterial enzyme that can break down plastic for recycling within hours. The plastic-eating enzyme could offer an innovative recycling solution for millions of tonnes of toxic plastic waste material.
Conspiracy Theorists, Far-Right Extremists Around The World Seize On The Pandemic
The coronavirus is providing a global rallying cry for conspiracy theorists and far-right extremists on both sides of the Atlantic. People seizing on the pandemic range from white supremacists and anti-vaxxers in the U.S. to fascist and anti-refugee groups across Europe.
A Vision For Agriculture
Allowing cows out to harvest their own feed and spread their own manure is the most profitable means of producing meat and milk. But, somehow, agricultural science has encouraged farmers to mount a treadmill of increasing yields of milk or meat by increasing the amount of production per unit input.
Russian Cows Fitted With Virtual-Reality Headsets
The grass is greener in a virtual world. That’s what Moscow region farmers were aiming for when they fitted their dairy cows with virtual-reality headsets to test their milk production. “Experts noted reduced anxiety and improved overall emotional mood in the herd” during the VR experiment, said the regional agriculture administration.
The Real Lord Of The Flies: What Happened When Six Boys Were Shipwrecked For 15 Months
When a group of schoolboys were marooned on an island in the Pacific Ocean in 1965, it turned out very differently from William Golding’s bestseller which sold tens of millions of copies.
How Japan Could Reinvent The Hotel
Smart use of space and a centuries-old hospitality industry have made Japan’s hotels pop. A new crop of lodging luring millennials might help define Japan’s post-Olympics, Airbnb era. Boutique, offbeat lifestyle hotels might just be the key to attracting a new kind of traveller – and retaining a competitive edge.
The Four-Letter Code To Selling Just About Anything
As the father of industrial design, Raymond Loewy had an uncanny sense of how to make things fashionable. He believed that consumers are torn between two opposing forces: neophilia, a curiosity about new things; and neophobia, a fear of anything too new.
The New Mind Control
The internet has spawned subtle forms of influence that can flip elections and manipulate everything we say, think and do. Most of the vacuous thoughts and intense feelings our teenagers experience from morning till night are carefully orchestrated by highly skilled marketing professionals working in our fashion and entertainment industries.