A Vision For Agriculture
Allowing cows out to harvest their own feed and spread their own manure is the most profitable means of producing meat and milk. But, somehow, agricultural science has encouraged farmers to mount a treadmill of increasing yields of milk or meat by increasing the amount of production per unit input.
Inside Wisconsin’s Disastrous $4.5 Billion Deal With Foxconn
A huge tax break was supposed to create a manufacturing paradise, but interviews with 49 people familiar with the project depict a chaotic operation unlikely to ever employ 13,000 workers.
Once Hailed As Unhackable, Blockchains Are Now Getting Hacked
More and more security holes are appearing in cryptocurrency and smart contract platforms, and some are fundamental to the way they were built.
‘It Was One Problem After Another’: How Woodstock 50 Fell Apart
Woodstock 50 had nearly every resource a festival could ask for: a storied brand name, financial backing from a multinational communications company, and agents eager to sign up their artists for sizable paychecks. But it turned into a slow-moving train wreck. Where did it all go wrong?
OK Soda Marketing History: Not Good, Not Bad, Just OK
A quarter-century ago, a really big soda company attempted to subvert itself to reach Gen X. The problem? Coca-Cola’s OK Soda was a couple of decades too early. The story about The Coca Cola Company’s failed attempts to use irony, disenfranchisement, and disillusionment to sell us subpar soda.
How The English Language Is Taking Over the Planet
English is everywhere, and everywhere, English dominates. From inauspicious beginnings on the edge of a minor European archipelago, it has grown to vast size and astonishing influence. Almost 400m people speak it as their first language; a billion more know it as a secondary tongue. Is there any point in resisting?
The SoftBank Effect: How $100 Billion Left Workers In A Hole
Masayoshi Son, SoftBank’s chief executive, was hailed as a kingmaker in 2016 when he unveiled the Vision Fund. Using the cash hoard, Mr. Son poured money into fledgling companies across the world, many of which have a business model of hiring contractors who deliver their services. Above all, he urged these start-ups to grow as fast as possible.
I Tried AirBnb’s Zaniest Online Experiences
Could the company’s latest play to own the experience economy transport me virtually around the world? I made sangria with drag queens in Portugal, meditated with sleepy sheep in Scotland, and visited stray dogs in Ukraine to find out just how far Zoom-powered travel could take me.
The Art Of Losing Friends And Alienating People
Our culture long ago made peace with the fragility of matrimony, but we still have high expectations for friendships. If you really care about someone, you should be able to pick up where you left off, no matter how long it’s been. Friendship’s something you don’t really lose, right?
Craft Beer Has A Diversity Problem
Dom Cook discovered craft beer by accident. A Bronx father searching for inspiration after the death of his infant son, he picked up The Search for God and Guinness, his eye drawn to “Search for God.” In 2017 Cook launched Beer Kulture, a lifestyle brand that welcomes black drinkers to the craft community.
The Behavioral Economics Diet: The Science of Killing a Bad Habit
Diets don’t work. Studies show that temporary fixes to old habits actually make people gain weight. Essentially, the dieter’s brain is trained to gorge when off the diet and inevitably the weight returns. Putting some skin in the game makes people more likely to accomplish their goal of stopping a bad habit.
Why Caviar Is So Expensive
Caviar is one of the most expensive foods in the world. Selling for up to $35,000 per kilo, it’s revered and relished by aristocrats across the globe. But it’s an acquired taste. Turns out, caviar wasn’t always so valuable.
Can Kyoto’s Buddhist Cuisine Teach Us All To Eat Better?
From the Buddhist perspective, cooking is a form of spiritual practice that produces nourishment to prepare the body for hard work and meditation. Its goals are nothing less than permanent enlightenment, nirvana, the fundamental transformation of the human mind and society.
McLaren Thinks Synthetic Fuel Could Save The Engine As We Know It
McLaren plans to produce a development car that runs on synthetic fuel to showcase the technology’s potential. The company says the fuel would require minimal tweaks to today’s internal combustion engine, and it’d still be much better for the environment from a CO2 standpoint.
How Facebook Works For Trump
During the 2016 election cycle, Trump’s team ran 5.9 million ads on Facebook, spending $44 million from June to November alone. He won the presidency by using the social network’s advertising machinery in exactly the way the company wanted. He’s poised to do it again.
Who Killed Two Journalists In Ukraine? And Why?
An investigation and trial has answered some of the questions about what happened to Andrei Mironov and the Italian photographer he was accompanying. Yet so much remains uncertain. Theirs is a story of the murky nature of facts in a war zone. It’s a story of elusive moral clarity in a land where death comes from who knows where.
The Hijacking of the Brillante Virtuoso
A mysterious assault.An unsolved murder. And a ship that hasn’t given up all its secrets. This is the story of the hijacking of the Brilliante Virtuoso in the Gulf of Aden in July 2011.
The Big Business Of Loneliness
Capitalism abhors a vacuum, and into this collective social void has stepped a fleet of companies and entrepreneurs selling an end to social isolation. Over the past decade, on-demand connection has become both a big business and a powerful marketing opportunity.
The People Who Shaped The World Wide Web
Thirty years ago, the world wide web was a way for scientists to share data. Since then, it’s become a critical force for industry, and how the world connects. But this didn’t happen all at once. The web’s evolution has been shaped by the geography of its creators and users.
Meet China’s Take On The Classic British Chippie
Architect studio Unknown Works 3D-scanned fish and chip shops across the UK to create the ultimate chippie in China’s Chengdu. The end result isn’t exactly as you might expect, but there are some definite recognizable details – such as the square white tiles, and the engraved salt and pepper pots and fish menu.
For African Players, Chasing Hoop Dreams Is A Risky Proposition
As more and more players cross the Atlantic to find stardom in the NBA, unscrupulous coaches and brokers are descending on—and in some cases, trafficking—unsuspecting teens with big aspirations.