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The New Mind Control

The New Mind Control

Long Reads Media Psychology

The internet has spawned subtle forms of influence that can flip elections and manipulate everything we say, think and do. Most of the vacuous thoughts and intense feelings our teenagers experience from morning till night are carefully orchestrated by highly skilled marketing professionals working in our fashion and entertainment industries.

The Last Giraffes On Earth

The Last Giraffes On Earth

Long Reads Nature

The planet’s tallest animal is in far greater danger than people might think. Until recently, giraffes have suffered from surprising scientific neglect. Few researchers have studied them in the wild, so even basic aspects of their lives remain mysterious.

"Vert", Short Film About Unearthing A Husband's Secret Through VR

"Vert", Short Film About Unearthing A Husband's Secret Through VR

Videos

Emelia and Jeff are an open-minded couple celebrating their 20th wedding anniversary by venturing into the virtual reality world of ‘Vert’ together. Vert presents them with a character that is their ‘ideal self’ and what is supposed to be re-awakening for them as a couple becomes the unearthing of Jeff’s secret.

New York City Paid McKinsey Millions To Stem Jail Violence. Instead, Violence Soared.

New York City Paid McKinsey Millions To Stem Jail Violence. Instead, Violence Soared.

Crime Long Reads Politics

In April 2017, partners from McKinsey sent a confidential report to the New York City corrections commissioner. The report recounted that McKinsey had tested its new anti-violence strategy in what the firm called “Restart” housing units at Rikers. Violence had dropped more than 50% in the Restart facilities. The number was bogus.

Skywatch, A Sci-Fi Proof Of Concept Short Film by Colin Levy

Skywatch, A Sci-Fi Proof Of Concept Short Film by Colin Levy

Videos

When two outcast teens hack into a ubiquitous drone delivery system to pull a prank on their neighbor, they accidentally crash-land a dangerous prototype – and find themselves entangled in a life-and-death conspiracy. Six years in the making, funded via Kickstarter, and crafted by volunteering vfx artists across the world.

In Japan, Repairing Buildings Without A Single Nail

In Japan, Repairing Buildings Without A Single Nail

Videos

In the past, making and developing metal was too costly for carpenters in Japan. So instead of using nails, carpenters called “miyadaiku” developed unique methods for interlocking pieces of wood together, similar to a giant 3D puzzle.

Ari Emanuel, WME, And The Great Hollywood IPO That Wasn’t

Ari Emanuel, WME, And The Great Hollywood IPO That Wasn’t

Business Long Reads Media

The entertainment industry’s reigning super-agent planned to put his firm—and the very power structure of Hollywood—on the line with an audacious, now scuttled public offering. With that future on hold and the likes of Netflix and Disney commanding more ground by the day, what’s an ambitious modern macher to do?

The Fascinating Story Of McLaren's Most Iconic F1 Car

The Fascinating Story Of McLaren's Most Iconic F1 Car

Design History

The McLaren MP4/4 remains Formula 1’s most successful machine, with a 93.8% win ratio that helped Ayrton Senna and Alain Prost storm to victory in 15 out of the 16 races during 1988. In 1988 McLaren had it all, a brilliant cocktail that helped it deliver one of the most dominant cars the sport has ever seen.

Virginia Mori

Inspiration
Virginia Mori
How Our Home Delivery Habit Reshaped The World

How Our Home Delivery Habit Reshaped The World

Business Long Reads Tech

The great trick of online retail has been to get us to do more shopping while thinking less about it – thinking less, in particular, about how our purchases reach our homes. This divorce of a product from its voyage to us is perhaps the thing that Amazon has sold us most successfully.

What Will An Ice-Free Arctic Look Like?

What Will An Ice-Free Arctic Look Like?

Long Reads Nature World

Several years in the past decade have reached new lows for summer sea ice extent, raising questions about what will happen in this new Arctic as the ice declines and retreats. How will the ecosystem respond? Can treaties keep fishing in the central Arctic in check?

How A Small Texas City Rewrote The Rules Of Development

How A Small Texas City Rewrote The Rules Of Development

Architecture Cities Innovation

Last month, Bastrop, Texas, adopted a new building code, known as Bastrop Building Block, which radically alters how the city will approach development. The new flexible system was designed to address three interrelated issues hitting municipalities across the county: population growth, aging infrastructure, and outdated development patterns.

Human Population Through Time

Human Population Through Time

Explainers Videos World

It took 200,000 years for our human population to reach 1 billion—and only 200 years to reach 7 billion. But growth has begun slowing, as women have fewer babies on average. When will our global population peak? And how can we minimize our impact on Earth’s resources, even as we approach 11 billion?

"Alternative Math", A Teacher Trumped By Post-Fact America

"Alternative Math", A Teacher Trumped By Post-Fact America

Videos

Alternative Math is a multiple award-winning short film, tackling issues like fake news and alternative facts with a good sense of humor. The plot involves a well-meaning maths teacher coming under fire when she fails a young boy who gives some wrong answers on a test.

Trump’s Art Of The Steal

Trump’s Art Of The Steal

Long Reads Politics

How Donald Trump rode to power by parroting other people’s fringe ideas, got himself impeached for it—and might prevail anyway. Trump mines Twitter, plucking what he wants, “very comfortable with half thoughts,” “always looking for tidbits of information that he can use to his advantage.”

Meet China’s Take On The Classic British Chippie

Meet China’s Take On The Classic British Chippie

Architecture Food

Architect studio Unknown Works 3D-scanned fish and chip shops across the UK to create the ultimate chippie in China’s Chengdu. The end result isn’t exactly as you might expect, but there are some definite recognizable details – such as the square white tiles, and the engraved salt and pepper pots and fish menu.

Matt Rota

Inspiration
Matt Rota
The Internet Is Destroying Our Collective Attention Span

The Internet Is Destroying Our Collective Attention Span

Health Science Tech

The length of time our “collective attention” is on any given event has grown shorter, and topics become popular and then drop out of public view at an accelerating rate. It’s no surprise if it feels harder and harder to dwell deeply on any topic.

Herzog & De Meuron Unveils Switzerland’s First Motorway Chapel

Herzog & De Meuron Unveils Switzerland’s First Motorway Chapel

Architecture Design

Herzog & de Meuron has completed the design for Switzerland’s first motorway chapel. A concept well known in neighboring Germany, the motorway chapel is a modern-day interpretation of the medieval wayside chapel. The contemplative space offers travellers a place of rest, respite, silence and prayer.

The Art Of Losing Friends And Alienating People

The Art Of Losing Friends And Alienating People

Life Long Reads Psychology

Our culture long ago made peace with the fragility of matrimony, but we still have high expectations for friendships. If you really care about someone, you should be able to pick up where you left off, no matter how long it’s been. Friendship’s something you don’t really lose, right?

The End Of Babies

The End Of Babies

Life Long Reads

Fertility rates have been dropping precipitously around the world for decades — in middle-income countries, in some low-income countries, but perhaps most markedly, in rich ones. Something is stopping us from creating the families we claim to desire. But what?

Why Cruise Lines Keep Cutting Their Ships In Half

Why Cruise Lines Keep Cutting Their Ships In Half

Business Economics

In a process called “stretching,” the Star Breeze is getting pulled apart to make room for a new, 84-foot, 1,250-ton prefab midsection addition. Think of it like unsnapping (or unwelding) two Legos and putting another block in between. But with a boat.

Why Babies Can't Drink Water

Why Babies Can't Drink Water

Food Health Videos

While drinking ample amount of water is generally good health practice for adults, it can be deadly for newborn babies. It turns out, just a few ounces of water can be too much for an infant to handle, resulting in water intoxication that can even be fatal.

Joseph Ford

Inspiration
Joseph Ford
"Free Will", A Ski Film From Revelstoke, British Colombia

"Free Will", A Ski Film From Revelstoke, British Colombia

Videos

Imaginary Revelstoke’s mountain raven follows the journey of several Czech and Canadian skiers who found more space and inspiration in the mountains of British Columbia. They experienced snow so deep as never before, made new friends and fell in love with a different, more fulfilling type of skiing.

Is Duty-Free Dead? On The Trail Of Travel-Exclusive Unicorns

Is Duty-Free Dead? On The Trail Of Travel-Exclusive Unicorns

Food

“Travel exclusive” bottlings have mostly dried up, and so have strange American export releases. And there certainly aren’t rows and rows of “unicorn” bottles just sitting in some far-flung terminal somewhere in the South Pacific.

Why Airplane Boarding Got So Ridiculous

Why Airplane Boarding Got So Ridiculous

Economics Explainers

Airlines were focused on finding the fastest possible boarding method, so planes can spend less time at gates and more time in the air, making money. They might have stuck with that aim if it weren’t for the other change, which has to do with the fight for overhead bin space.

KRY App, See A Doctor By Video

KRY App, See A Doctor By Video

Apps Health Innovation

KRY takes care of you and your family’s physical and mental health. Book a video appointment for you or your child with one of their doctors or psychologists – at a time and place that’s convenient for you. They’ve got drop-in appointments or you can book one at a specific time.

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